Public awareness

Several information web-sites were created (www.ozoneprogram.ru, www.foamunion.ru, hvaccenter.ru) and several activities, meetings, conferences and workshops were organized to disseminate information of ODS phase out and energy efficiency themes.

Analytics was prepared and published. Public awareness campaigns were arranged. Annual celebration of the Ozone day was organized and the all-Russian competition, “Protect the ozone layer and Earth’s climate”, was held. Articles were published in several all-Russia mass media and specialized newspapers and magazines: Izvestia, Argumenty i Fakty, Neftegaz.ru, Climate World, UNIDO in Russia, Refrigeration Equipment, Ecology in Production, Chemistry and Business, APIMKH (magazine of the Belorussian association of air-conditioning equipment), JARN etc.

As part of preparation of all-Russian competition “Protect the ozone layer and Earth climate” (15.01.2013), PMU members participated in the meeting of S. Levi, deputy Minister of Natural Resources and Environment.

PMU members provided real-time consulting to representatives of executive agencies and ozone offices of the Republic of Belarus, Republic of Kazakhstan, Republic of Azerbaijan, Republic of Kyrgyzstan in phase-out of HCFC and HFC consumption and production and fulfilment of obligations under the Montreal protocol.

On 03.03.2011, conference “Presentation of the UNIDO/GEF/MNRE Project” was held at Climate World Exhibition in Moscow.

In 2011, a special section “HCFC phase-out in the Russian Federation” was made in UNIDO in Russia magazine. The section is dedicated to articles on preservation of the ozone layer which were often re-printed and distributed via other mass media.

In 2011, working meetings on public awareness were organized with participation of heads of largest organizations of the HVAC&R and foam sectors.

The terms of reference for the tender on preparation and publication of UNIDO’s “Preparing for HCFC phase-out: Fundamentals of uses, alternatives, implications and funding for Article 5 countries” in Russian language were issued.

On 16.09.2011, the first Russian celebration of the International Day for the Preservation of the Ozone Layer was organized. More than 200 participants were represented by officials of MNRE, UNIDO, producers, instructors and students of College No. 19, and media personnel. The event was of great success: a video report at cable TV channel, publications on the internet and in Refrigerating Equipment, UNIDO in Russia, Warm House, Environment and Life, Environmental Manager, Chief Engineer, Water Treatment, Chief Power Engineer, Nature and Individual: XXI century, Russian Ecological Bulletin, Ecology of Urban Lands, Problems of Regional Ecology, and Eco-progress.

UNEP’s “The Antarctic Ozone Hole” was translated into Russian and used for public awareness.

Focal ways of interaction with the Ministry of Education and Science as part of the International Day for the Preservation of the Ozone Layer in 2012 were discussed.

In September 2012, the celebration of the 25th Anniversary of the Montreal Protocol was organized in Moscow and Saint-Petersburg.

Authors’ reading dedicated to the 25th Anniversary of the Montreal Protocol and the International Day for the Preservation of the Ozone Layer were organized in Saint Petersburg on 17.09.2012.

The information kit for organization of celebration of the International Day for the Preservation of the Ozone Layer in Russian educational institutions was prepared.

www.ozoneprogram.ru, the first Russian website dedicated to the ozone issue, was created and maintained. It offers information about Russian ozone legislation, library of documents and videos, a great number of translated documents describing global experience in HCFC phase-out, information about activities of the Project and other unique information and news. Several sections are addressed to representatives of federal executive agencies, consumers, industry sectors, educational institutions and mass media.

Thanks to continuous filling with content, www.ozoneprogram.ru was ranked as a leader in key requests (“Montreal Protocol”, “Ozone Depleting Substances” – first place in Google). The site traffic is up to 1000 visitors per say with up to 2500 viewed links per day. Representatives of the refrigeration and other sectors use it on a permanent basis.

In 2012, for purposes of improving efficiency of the public awareness activities a Russian PR agency was selected and contracted. As part of the PR campaign, articles on the preservation of the ozone layer were published in several all-Russia mass media (Izvestia, Argumenty i Fakty) and specialized newspapers and magazines.

Since 2012, newsworthy information was prepared and press-releases, articles and news were sent to major participants of the refrigeration and air-conditioning sectors.

Conference “System for Regulation of Use of Ozone-Depleting Substances in the Russian Federation” was held in Moscow on 14.03.2012.

Participation in the meeting on coordination of customs activities was taken in Saint-Petersburg on 11–13.04.2012.

Assistance in holding national championship WorldSkills Russia (Tolyatti, 26.04–01.05.2013) for promotion of ozone-safe technologies in air-conditioning and refrigeration equipment was provided.